Behavioural Economics

Short overview of the lesson

• Discuss everyday shopping habits and buying decisions.
• Explore why people buy things, including emotions and social pressure.
• Analyse common marketing strategies such as scarcity, urgency, and social proof.
• Practise key consumer-behaviour vocabulary in context.
• Interpret adverts and sales messages critically.
• Share opinions and take part in interactive speaking and reflection tasks.
• Compare impulsive and planned purchasing through guided scenarios.
• Evaluate real-life examples of marketing influence on consumers.
• Apply behavioural economics ideas to personal shopping experiences.