From Posts to Paychecks

Short overview of the lesson:

• Discuss who an influencer is.
• Watch a video, discuss who micro-influencers are, and complete follow-up tasks.
• Learn related vocabulary and practise using it.
• Take part in further discussions.
• Read the Forbes article about the “creator economy”.
• Watch Instagram Reels with sponsored content and discuss the questions.
• Play the “Ethical or Not” game.
• Complete the “Creator–Brand Partnership Simulation” task.
• Complete optional tasks for extra learning.
• Use the Quizlet set for at-home practice.